MARLENE EMILIA RIOS
DIRECTOR. WRITER. PRODUCER. PASSIONATE STORYELLER. CREATIVE-AT-LARGE.
FISKER | LEAD CONTENT PRODUCER
FOCUS: SOCIAL MEDIA
CHALLENGES
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Creating original engaging content for an electric vehicle startup with extremely limited access to prototype and marketing vehicles.
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Providing access to the company and the vehicle to audience with limited opportunities to view the vehicle physically and meet real employees.
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Creating content without budget for independent contractors and external vendors.
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Getting car-to-car style content of the vehicles on the road.
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Managing Fisker's TikTok and purging bot accounts accumulated from a previous agency while also finding new community of Fisker enthusiasts.
SOLUTIONS
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Accepted content from anyone within the company who had access to the vehicles and retrofitted their media into usable content
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Created content that was in line with showcasing the brand story, authentic moments and real employee voices.
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Embraced shooting on iPhone and created a unified global standard of settings to elevate production value.
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Utilized in-house team and outfitted the department with appropriate gear to create on their own.
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Managed TikTok and created trending content while seeking out 'Cartok' and engaging with related content to reset our algorithm to more closely align with car enthusiasts so we'd show up on their FYP more often.
